People shopping at Wilkinsons is not funny.

'It is both tragic and absurd that, as our society has become less equal and as in recent years the poor have actually got poorer, resentment against those at the bottom has positively increased. Chav-hate is a way of justifying an unequal society. What if you have wealth and success because it has been handed to you on a plate? What if people are poorer than you because the odds are stacked against them? To accept this would trigger a crisis of self-confidence amongst the well-off few. And if you were to accept it, then surely you would have to accept that the government's duty is do something about it - namely, by curtailing your own privilages. But, if you convince yourself that the less fortunate are smelly, thick, racist and rude by nature, then it is only right they should remain at the bottom. Chav-hate justifies the preservation of the pecking order, based on the fiction that it is actually a fair reflection of peoples worth.'

An extract from 'Chavs, The Demonization of the Working Class', Owen Jones, Verso Press, 2011